CRATE & BARREL

I was approached by the Creative Director of Crate & Barrel to collaborate on a series of digital pieces on topics ranging from entertaining to gift giving, which they implemented as an experimental SEO project in 2015 and 2016. As a team of writers and editors, both in-house and contract, we created a collection of "how to" content that engaged and educated readers, reflected the brand's voice, and supported the company's SEO development. 

MY C&B IDEAS + ADVICE ARTICLES
Christmas Gift Ideas for Women
How to Host a Fondue Party
How to Set a Table
How to Choose Curtains for Your Room
Classic Kitchen Decorating Ideas 
How to Organize Every Room in Your Home 
Reading Nook Ideas
+ Caring for Leather Furniture (coming soon)
+ Decorating a Room Your Guests Will Love (coming soon)