Refined Haystack is a curated, hyper-local online design network in Chicago that launched in August of 2014.

As the first full-time employee of this tech startup, I managed a wide range of responsibilities from 2014 through 2015. I was responsible for content marketing thought leadership; I set the blog and social media strategy, produced site content and blog posts, and provided art direction. I was also a key account manager and developed relationships with local designers, showrooms, and stores.